US$467 bn
of counterfeit and pirated goods crossed borders in 2021 — 2.3% of world imports.
TrueChain
An Omnix product
For e-commerce Marketplace leaders
Every item gets an unalterable public record that anyone can check.
We live an A.I. era where it is getting increasingly easy to come across as authentic despite not being so. The reputation of your platform needs to be protected against such scammers.
TrueChain for E-commerce Marketplaces is a blockchain-based solution to build trust into every order so that the buyers from your platform are assured that they receive exactly what they ordered and not some fake replica that just ‘looks’ like the real deal.
October 2026 · In pilot with luxury watches
See it in action
A short film on building trust into every order.
80%
of customs seizures of fakes in 2020–21 were small parcels, the shape of online orders.
64%
of shoppers surveyed say they would lose trust in a marketplace after buying a fake.
OECD/EUIPO and shopper surveys cited in the October 2026 brief. Survey figures are stated intentions, not measured losses. Sources are listed in the PDF.
The product
A shared record for one physical item.
A signed, dated history of how a product was made, assembled, moved and sold. The first product is luxury watches; the design is not specific to watches.
01 / RECORD
Manufacturer portal
Brands, suppliers, assemblers, retailers and service centres add signed, dated events: made, assembled, inspected, shipped, sold and serviced.
02 / PROTECT
Shared ledger
Four ledger nodes keep each signed entry. A signed daily summary is published where the operator cannot quietly rewrite the history.
03 / CHECK
Buyer lookup
Anyone can scan a QR code or enter the item ID without signing in. A secret code inside the packaging adds a second check.
A clear verdict, with honest limits
What a record can — and cannot — tell you.
It can show
- A record exists for this item ID.
- A recognised organisation made each entry within the brand’s permissions.
- The record has not changed; corrections appear beside the original entry.
It cannot prove the item in your hand is the item described.
A label can be copied. Unpredictable IDs, a secret packaging code, lookup counts, first-activation signals, brand flags and photo comparisons can make misuse harder to spot—not impossible.
Five answers a buyer can get
Record verified
An unaltered record exists for this ID. It does not prove the item itself is genuine.
Record verified, attention needed
The record is intact, but a brand flag or unusual lookup pattern needs attention.
Record not found
The ID is not in TrueChain. Check for typing mistakes, then be cautious.
Record could not be trusted
The integrity check failed. Do not rely on this record; the operator is alerted.
Cannot check right now
The service or ledger is unreachable. No verdict is implied.
The marketplace connection
From a brand’s factory to a buyer’s door.
The record starts at the factory, before a listing exists. The buyer lookup is built today; a marketplace partner interface is not. That is the first thing to agree together.
STEP 01
Brand registers
Item ID, model, serial, engraving and reference photos.
STEP 02
Partners add history
Suppliers and assemblers record origin, assembly and inspections.
STEP 03
Retail path is logged
Distributor and retailer record shipped, received and first sold.
STEP 04
Seller lists
The listing quotes the item ID printed on its label.
STEP 05
Marketplace checks
A lookup returns the record and a plain verdict before listing.
STEP 06
Buyer checks delivery
The buyer scans the same record and compares details.
Before listing
Check the item ID. A missing or untrusted record can prompt a review; recalled or reported-stolen flags can put a listing on hold.
At the seller
The record shows the first retail sale. A seller not shown in it can be reviewed; later resale is not tracked.
In a dispute
The buyer’s lookup, total lookups and first-activation signal give support a record to examine—not a verdict by themselves.
Measure before making promises
A pilot designed to show what changes.
No marketplace gains have been measured yet. Each proposed outcome has a metric, so a pilot can test it against a matched group without records.
2 brandsWatches90 days
Proposed scope. Targets and cost are to be agreed before the pilot begins; the service is not yet priced.
Fewer disputes
Counterfeit and “not as described” complaints per 10,000 orders.
Fewer returns
Return rate and refund cost against a matched group without records.
Faster holds
Listings held, and time from a brand flag to a marketplace hold.
Buyer confidence
Conversion and repeat purchase on checked versus unchecked listings.
Brand relationships
Brands onboarded, takedown requests and days to resolve.
Not built yet: a marketplace partner interface with agreed volume and uptime terms, bulk catalogue checks, a “record verified” listing badge, and seller-account matching.
The full brief
Explore the marketplace proposal.
Read the complete seven-page brief, including the counterfeit-market context, pilot proposal, sizing assumptions and source notes.
TrueChain records history; it does not promise “authentic” or “counterfeit-proof.” The first retail sale is recorded, not later resale. A product without a record is not thereby proven fake. Figures and pilot details reflect the supplied October 2026 marketplace brief.